The year was 1978. In London Glam Rockers were on the wane but the equally flamboyant New Romantics were beginning to spread their langourous style onto the fashion scene. Design was everything – the more ecclectic, individual and luxurious the better.
Onto this stage stepped Anouska Hempel, socialite, former Bond girl, Hammer House of Horror and Dr. Who actress now turned designer and hotelier. Her first hotel venture, Blakes Hotel on Roland Gardens in South Kensington, reflected the exotic extravagance of the period.
Each room was individually designed with doubles and signature suites expressing the kinds of elegant fantasies that instantly appealed to the rich and famous.
Though some hoteliers in New York would like to take credit for the invention of the boutique hotel in the 1980s, Blakes was undoubtedly the first luxury boutique hotel in the world. Movie stars, rock legends and super models flocked to its theatrical rooms with their – gypsy flamboyance, sexy red velvets, Victorian stripes, Asian and colonial styles, beds draped in embroidered hangings or floating in airy netting.(Check out the gallery)
Blakes is 40 years old in 2018, still going strong and still attracting the rich and famous – who treasure its exclusive privacy. It’s an ambiance you can share – at a bargain basement price – if you’re quick.
To celebrate its 40th anniversary, the hotel is offering 40 rooms for only £40 during the month of January. The rooms, from the hotel’s selection of Parisian doubles, would normally go for £295 a night. It’s first come, first serve and it’s just one room per person – if you are lucky enough to land one.
The rooms go on sale on Monday, January 8 at 9 a.m. They will be bookable between 9 a.m. and 5 p.m. during January for as long as they last. To be in with a chance, telephone +44 (0)20 7370 6701 or email email@example.com A little bird tells me you’ll have a better chance of getting a room if you phone.